Level up your AI skills
Practical training designed for FMCG, not Silicon Valley.
FMCG teams and business owners are under pressure to do more with less.
Smaller teams, tighter budgets, and constant change mean you need AI to help you clear your plate faster without cutting corners.
AI isn’t just for writing emails or generating content. It’s for tackling meetings, speeding up analysis and helping to create compelling sales stories - fast.
Learn how to turn AI tools into actual time savers so you can get on with the real work of meeting retailer, customer and consumer needs
Join over 120+ industry professionals who have learnt how to choose the right tool for the right task - to enhance your work, not replace your thinking or human touch.
Our training is designed to get real value from AI and learn:
Which tools to use - and when
What they’re good at (and where they fall short)
How to write better prompts, not just more of them
Get the best out of AI - safely, smartly, and without needing a tech background.
Whether you’re dabbling in ChatGPT, experimenting with Microsoft Copilot or not sure where to start - there’s an option to suit. You’ll learn how to use the major AI tools in a structured, practical way that fits around your daily work.
No jargon. No overwhelm. Just clear, confidence-building training that helps you work faster and think better.
All training is run by Janine Chamley, an FMCG industry expert and marketing strategist who actually uses AI every day to work with retailers, customers and marketing teams.
“Mind-blowing what AI can do, and Janine teaches it brilliantly... everyone should do this training”
Why FMCG professionals need this AI training
1. You’re under pressure to do more with less.
Smaller teams, tighter budgets, constant change. AI helps you clear your plate faster without cutting corners.
2. You’ve got data. You just don’t have time to use it.
From scan sales to shopper insights, AI helps you analyse faster, spot patterns, and pull out what matters — before your next retailer call.
3. Retailers expect better, faster answers.
Need a range review summary? A competitive response? A quick new sell story? AI can help you turn rough notes into retailer-ready slides in minutes.
4. You’re doing a marketer’s job, a sales role, and a category job — all at once.
AI becomes your virtual assistant — helping write, research, summarise, and prep so you can focus on the real strategy.
5. The tools are already here - and most people aren’t using them well.
AI is not going away. Learning how to use ChatGPT, Copilot and Perplexity the right way will give you a massive edge over peers still stuck using it for email rewrites.
6. Your competitors are already using AI — even if they’re not talking about it.
Faster content, smarter presentations, better insights. Brands who master AI will move quicker and look sharper in front of buyers.
7. You need to protect brand trust while using AI safely.
This training shows you exactly how to protect customer data, avoid hallucinations, and stay compliant with your company’s policies.
8. You’re tired of generic tools that don’t understand FMCG.
This training is built for our world — product claims, retailer submissions, scan data, sell-ins, brand decks and more. It’s not theory. It’s what actually works.
9. You want smarter shortcuts — not sloppy automation.
Get practical workflows and ready-to-use prompts designed to help you think faster, not lazier.
10. You’re great at your job — AI just helps you do more of what you’re already good at.
This training won’t replace your experience. It sharpens it. Think of it as your unfair advantage in a competitive industry.
Find training that works
1:1 Personal
Ideal for solo business owners, people in specialised areas, or who just want to focus on their own unique needs.
Get focused on your personal needs customised to your tools & setup, focus areas and goals. Includes personalised training notes and action plan to accelerate using AI tools in your business today.
IDEAL FOR: Personal 1:1 custom training
🔺 2.5 hours 🔺Online 🔺$349+GST
Small Group
Join up to 5 others for mid-week 2 hour fast paced session, to go beyond the basics in understanding and using AI tools. All major AI tools including ChatGPT, Claude, Copilot, Perplexity, NotebookLM, plus Canva and Gemini depending on requests. Includes prompt library and full training notes.
IDEAL FOR: Individuals
🔺 2hours 🔺Online 🔺$199+GST pp
Workplace Teams
Custom training for your workplace, with options for either in-person or online sessions. These can be run nationwide and will be tailored to fit with workplace IT policies, tools and key focus areas.
Sessions can be run from half-day plus to fit team needs and ensure that you get training and follow up.
🔺 2.5hours 🔺Online or In-person
🔺From $299+GST pp (min.5)
What makes Pitchfork AI training different?
Pitchfork AI Training:
✅ Real-world results: You’ll walk out with tools that actually work across sales, marketing, category and consulting.
✅ Clear, simple language: Ditch the buzz-word bingo.
✅ Human-first: You are the always the difference between basic and brilliant results.
✅ Practical, Hands-on: No theory-only training - you’ll be working IN the session.
✅ Industry tested: Over 100+ participants across all parts of FMCG industry
✅ All major AI tools included - ChatGPT, Copilot, Claude, Perplexity, NotebookLM
Other AI Training Courses:
❌ Theory-heavy: All about the ‘what’ not the ‘how’ of using AI tools for work and life
❌ Tech-focused: Highly technical information using extensive industry jargon.
❌ Generic approach: A one-size-fits-all without relevance of FMCG / industry needs
❌ No real-world relevance: Difficult to use immediately and often irrelevant or impractical
❌ Focused on a single tool (ChatGPT)
Trusted by FMCG experts
It’s about real-world not tech-hype.
AI tools can feel confusing, overwhelming or too ‘tech-bro’. The internet is full of breathless hype and jargon like hallucinations, chatbots, agents and CustomGPTs. It sounds complex. But it’s not.
I get it. I’ve been there. Unsure where to start and experimenting with prompts to figure out what works (and what’s a complete flop).
I’ve taught over 120 people from solo business owners, to corporates, FMCG consultants, recruiters and retailers; and the consistent feedback every time? Wow. This is so helpful, practical and something I can start using tomorrow.
What you’ll get in my training is about practical, proven tools and structure that will get you confidently using AI tools in an hour - not a week.
No fluff, no complicated — just real tools that help you work smarter.
Hi, I’m Janine.
Helping people learn how to use AI tools with confidence is what I’m all about.
I don’t do tech-hype, I do real-world practical training.
I’m here to help business big and small learn how to harness the different AI tools to improve their productivity, learn what makes each tool different (they’re NOT all the same) - and create a supportive learning space.
There are no dumb questions when it comes to using AI tools like ChatGPT. The world is changing fast and there’s a constant push to get to grip with ‘whats new’ to get the most out of them.
After 25 years working in FMCG across sales, marketing and consulting small business, I recognised that there was a need to help the industry upskill in these tools - with REAL world, practical training.
You’ll learn how I use AI tools in day-to-day work for everything from market research and insights, to creating virtual advisory boards and creating workflows that actually work.
So if you’re just starting to experiment with AI tools, or wanting to explore more indepth, I’m here to help.
Promise it will be fun, encouraging and practical.