Grow in retail with confidence and expert FMCG advice
Putting money in the tin is what matters most to keep the wheels of business turning.
Pitchfork is the leg-up that ambitious brands and business need to tap into expert advice on all things FMCG, retail, marketing and growth.
You won’t find complex performance marketing, confusing jargon or never-ending strategic frameworks here.
What you will get are practical tools & advice:
Sales & marketing advice to deal with retailers
Practical plans based on real-world expertise
Pricing and margin models you can use again and again
Focused launch & growth plans
Take the first step and let’s make things happen.
Working out how to boost your sales & profit
Getting you ‘unstuck’ with retailers
Pricing and margin calculations
Preparing Retailer pitches
Launching into new channels and markets
Annual performance reviews
NPD and managing your product range
Solving your stickiest problems including:
Delivering results - and confidence - is what its all about
Championing a new way to grow in FMCG
The retail landscape is changing as bricks & mortar become ‘bricks & clicks’, and a new approach is needed. Its a whole new world of pricing, margin, route-to-market and pitching to retailers, as you grow from your own branded website to new retail channels.
Pitchfork covers all retail channels from DTC to online retailers and in-store, to create actionable plans that put more money in YOUR pocket.
With over 25 years sales & marketing experience working across all parts of FMCG, foodservice and export, my superpower is delivering real bottom-line growth.
Expert FMCG Consultancy services include:
Pricing & Profit planning
Nail your pricing, margins and improve profit with simple tools - tailored to meet YOUR needs.
Get retail ready to launch with confidence
Sort your retail pitch, product details and launch plans, so you can approach new retailers with confidence.
Sales & Marketing Planning
Get a clear action plan, target sales channels & marketing plan to deliver a step-change in sales and results.
Hi, I’m Janine.
Helping business’ grow in Retail is my jam.
Growing and expanding can feel like a messy business full of things you just don’t know.
Whether it’s working out your pricing, helping you to understand supermarkets, or planning your launch & growth; I’ve got the experience and a huge toolkit to give you the boost to grow with confidence.
After 25 years working across FMCG, foodservice and with Retailers, I recognised that there was a need to help level the playing field for startups and small business, to learn the secrets of success in the industry.
So if you’re just starting online, expanding from the Farmers Market to the Supermarket, or somewhere in between, get in touch to find out how I can help you smash your goals.
What people are saying
“We went from having tentative dreams to launching in North America, to having product on shelf in Costco USA. Without following Janine’s strategic insight and advice we would never have made it.”
— Karl Gradon, NZ Manuka Group
“I can’t thank you enough for all your hard work, your guidance and the confidence & clarity you have given me in bringing The September Project to life. Over the last 8 months you’ve helped me sort out everything from pricing to sales pitches, and working with Retailers. Love your work!
- Kate Sherriff, Managing Director - The September Project