Let’s get your FMCG brand growing.
No fluff, just results.
Expert advice without the waffle.
It’s about giving you clear actionable strategies that work, and systems that make your life easier.
Whether you’re looking to build a brand that gets noticed or need smarter ways to run your business, I’ve got you covered.
Get the right sales & marketing plan to move the needle.
No more guessing games. We’ll work together to create clear, actionable plans that will make your brand shine in a crowded marketplace.
From category management to getting your product in front of the right retailers, I’ll help you take the guesswork out of growth. With proven strategies and real-world solutions, your brand will have what it needs to win at every stage.
Do business smarter with AI - No rocket science, just practical tools.
Using AI in your business isn’t about writing content calendars or generating bland blog posts.
Its about making your sales and marketing run like a well oiled machine and improving your productivity so you can focus on the right things.
Learn how to use ChatGPT and key AI tools in a structured, practical way that fits into your daily business. No jargon. No overwhelming complexity. Just easy-to-follow systems and approach that help you work smarter and faster.
Why Pitchfork?
Because we get stuff done.
We’re not about the next big idea that sounds great but never sees the light of day. We’re about action—and that’s what you get with us.
Whether you need a rock-solid brand strategy or the practical know-how to make AI work for you, we deliver results that actually matter.
No fluff, no filler—just real business growth.
Ready to take your brand to the next level?
Let’s roll up our sleeves and make it happen. We’re here to help you build, grow, and scale in a way that makes sense for your business.
Expert FMCG Consultancy services include:
Practical AI training for sales & marketing
Lift your skills with hands-on training to sort your setup, learn the expert approach to prompting and practical use-cases for Sales & Marketing teams.
Launch with confidence
Sort your retail pitch, product details and launch plans, so you can approach new retailers with confidence.
Sales & Marketing Planning
Get a clear action plan, target sales channels & marketing plan to deliver a step-change in sales and results.
Working out how to boost sales & profit
Getting ‘unstuck’ with retailers and working through Category Reviews
Developing pricing and margin guidelines
Preparing Retailer pitches for new products
Launching into new channels and markets
Annual performance reviews
NPD and managing your product range
Some of the ways I’ve helped clients include:
Delivering results - and confidence - is what its all about
What people are saying
“We went from having tentative dreams to launching in North America, to having product on shelf in Costco USA. Without following Janine’s strategic insight and advice we would never have made it.”
— Karl Gradon, NZ Manuka Group
“I can’t thank you enough for all your hard work, your guidance and the confidence & clarity you have given me in bringing The September Project to life. Over the last 8 months you’ve helped me sort out everything from pricing to sales pitches, and working with Retailers. Love your work!
- Kate Sherriff, Managing Director - The September Project
Hi, I’m Janine.
Helping business’ grow in Retail is my jam.
Growing and expanding can feel like a messy business full of things you just don’t know.
Whether it’s working out your pricing, helping you to understand supermarkets, or planning your launch & growth; I’ve got the experience and a huge toolkit to give you the boost to grow with confidence.
After 25 years working across FMCG, foodservice and with Retailers, I recognised that there was a need to help level the playing field for startups and small business, to learn the secrets of success in the industry.
So if you’re just starting online, expanding from the Farmers Market to the Supermarket, or somewhere in between, get in touch to find out how I can help you smash your goals.