
Learn the tips and tricks for succeeding in CPG & retail from industry experts
Check out our free training and email via links to get the full deck and recording (subject to availability)
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PLANNING & PROMOTIONAL CALENDARS
Feeling all over the place with working out your promotional calendar?
Not sure when to get ready for Category reviews?
In order to hit your sales goals and key launch times, you need to make sure you have planned ahead to have all your key info ready to go.
Learn the tools to get your year under control so you can get into action for the year.
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DIGITAL MARKETING for Retail
Selling thing through retailers (pure online and major Grocery retailers) means you need to have all your digital marketing lined up. From National Product Catalogue (NPC) set up, product images, rich descriptions and more, there’s a lot to do to set your products up for success.
Learn the tips to succeed selling through online retailers, and how to nail your website, social media and e-commerce.
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PACKAGING for FMCG & Retail
Designing packaging and products for FMCG & retail requires expert skills. There’s considerations around shippers, shelf-ready displays and pack formats that all come into play.
Learn the crucial elements of great retail packaging to stand out on shelf, the compliance ‘must haves’ and the mistakes to avoid when it comes to creating packaging for FMCG.
Laura Feavayear from Creative Jam is the go-to for all things FMCG packaging and design, and shares all her insider knowledge to help get the best from your design.
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Winning on & off the shelf
From planograms to shelf-ready shippers, case count and layout - there’s a lot ot understand when it comes to winning on shelf in FMCG.
Understand what you need to do BEFORE you get on the shelf, checks for when you get ON, and then getting OFF the shelf into shoppers baskets.
There’s also a detailed checklist of everything you need to work through BEFORE, ON and OFF the shelf.
