If you’re new to working in Retail and Grocery - then this is for you.
Retail Rookie is the home for handy links, contact lists and tips to navigate the world of FMCG.
We run free webinars and private group sessions to help support small brands to grow. Our aim is to level the playing field with the big players; and share insights across sales, marketing, working with retailers and managing products.
The 30 things (most) Retailers and Category Managers think of when considering new products
Understanding all the different questions that Category Managers consider when looking at new products is a big help for anyone wanting to launch into supermarkets or with large Retailers. Learn the key questions and what you should be prepared with to get ready for retail.
When should you present your new products to Retailers?
Getting your timing right when pitching new brands to retailers is critical. Don’t leave it to chance and learn what you need to do, and most importantly WHEN to get into action.
Why you should delete (more) products
Deleting products can be positive for the bottom line. Learn the five ways that your FMCG product based business can benefit from reducing the number of products in your range.
The 6 steps to build a great marketing plan
Learn the 6 steps to build a solid marketing plan that delivers results, and stops you from getting lost & confused.
The ABC of FMCG
Learn the ABC of FMCG with this short jargon guide for anyone trying to navigate the grocery industry.
Useful ‘go-to’ resources to understand category, shopper and market trends
Learn the ‘go to’ sites to find out the latest consumer, shopper and category trends in NZ, Australia, UK and USA.
A ‘how to’ guide to designing great packaging for Retail
Designing packaging for retail takes thinking about the practical parts like shipper count, making sure they fit on shelf and can be merchandised easily. Learn the top tips from an expert in FMCG to save yourself time, stress and effort in getting your packaging ready for retail.
Before you hit send or call your Category Manager, ask yourself a few questions…
Working with retailers is about creating trust, respect and partnership. That means being mindful about how you communicate, clear in your requests and asking yourself ‘do I really need to resend this email for the 5th time this week’.
Getting your product range 'right’ for Retail, and the rookie mistakes to avoid.
Getting your products ready to sell in large retailers and supermarkets can be a minefield. Learn how to avoid common pitfalls, and the ‘must haves’ for your range to ensure the best chance of success.
The secrets to working well with Category Managers
Creating strong partnerships with your Retailer and Category Manager can be tricky. Learn the Do’s & Don’ts to make sure you’re set up for success.
Checklist, contacts and process for dealing with major supermarkets in NZ
Expanding into supermarkets is a major step in accelerating your business growth. Learn the key things to consider, contact lists for category managers and guidelines for New Zealand’s major supermarkets including New World, Pak’n Save, Countdown, Farro and Huckleberry.
Top 3 rookie mistakes launching into large retailers
From missing an important date in the calendar, not targeting the right channels and avoiding spam emails, find out how you can avoid these top rookie errors.