Understanding all the different questions that Category Managers consider when looking at new products is a big help for anyone wanting to launch into supermarkets or with large Retailers. Learn the key questions and what you should be prepared with to get ready for retail.

Getting your timing right when pitching new brands to retailers is critical. Don’t leave it to chance and learn what you need to do, and most importantly WHEN to get into action.

Deleting products can be positive for the bottom line. Learn the five ways that your FMCG product based business can benefit from reducing the number of products in your range.

Learn the 6 steps to build a solid marketing plan that delivers results, and stops you from getting lost & confused.

Learn the ABC of FMCG with this short jargon guide for anyone trying to navigate the grocery industry.

Learn the ‘go to’ sites to find out the latest consumer, shopper and category trends in NZ, Australia, UK and USA.

Designing packaging for retail takes thinking about the practical parts like shipper count, making sure they fit on shelf and can be merchandised easily. Learn the top tips from an expert in FMCG to save yourself time, stress and effort in getting your packaging ready for retail.

Working with retailers is about creating trust, respect and partnership. That means being mindful about how you communicate, clear in your requests and asking yourself ‘do I really need to resend this email for the 5th time this week’.

Getting your products ready to sell in large retailers and supermarkets can be a minefield. Learn how to avoid common pitfalls, and the ‘must haves’ for your range to ensure the best chance of success.

Creating strong partnerships with your Retailer and Category Manager can be tricky. Learn the Do’s & Don’ts to make sure you’re set up for success.

Expanding into supermarkets is a major step in accelerating your business growth. Learn the key things to consider, contact lists for category managers and guidelines for New Zealand’s major supermarkets including New World, Pak’n Save, Countdown, Farro and Huckleberry.

From missing an important date in the calendar, not targeting the right channels and avoiding spam emails, find out how you can avoid these top rookie errors.