Learn the lessons from Drunk Elephant on finding your ideal retailer and creating strong partnerships.

Discover the 2024 food trends from Whole Foods that are popping up by leading NZ brands in FMCG. From Vince, to Anew, Innerbloom and Real Rad Food - there’s a whole lot of brands leading the way.

Managing small marketing budgets means focusing on 4 main areas. Learn the steps, what to focus on and what to avoid to hit your goals (and keep more cash in your pocket)

Your advertising is (probably) a waste of money if you are doing one of these seven things. Learn what to do - and avoid - to make the most of your precious advertising budget.

Launching new products is the ultimate in creativity and fun. Its also a giant hole of time, resource and money to build enough momentum to make it worthwhile. Learn what you should focus on to avoid the trap of endless NPD and ever decreasing profits.

There’s more to marketing than social media, websites and SEO. Before you sink all your money in advertising, learn what else you need to consider to nail your marketing.

Price your products with confidence in 3 steps. Learn the core components to pricing and how you can research, set and get the price your product is worth in the market.

We could all do with finding the ‘Thor’ inside our business to tackle the tough stuff, and sort out our profit. Learn how to find the product ‘hero’ inside your business using data and talking to your customers about what you’re potentially world-famous for.

Planning sounds easy but is often the part that gets overlooked in the ‘busy-ness’ of working life. By failing to plan, you can find yourself planning to fail… Find out the steps to simple annual planning, getting unstuck and into action.

Long term success is the result of balancing the three pillars of a strong brand, commercial understanding and having a long-term focus to avoid constant change & distractions. Learn how to manage of these and get your business in balance for optimal performance.

Shoppers are changing again, and unlike the crazy times of pandemic-panic buying, this time its about inflation. Learn what they might do differently when it comes to retail, and how you can ride the rollercoaster of change without getting sick…

Managing price increases is like a trip to the dentist. Necessary and not painful unless you leave it too long. Learn how to work out how much to increase prices, and communicate them clearly to maintain the long-term health of your business.

Small business have super powers that big business spend a fortune trying to get… find out how to use these to gain success and be the David to their Goliath today.

Understand the 8 questions to ask when setting the price for your products. From brand positioning to what the potential substitutes could be, its important that you do more than just look at the cost of your product in order to set your price.

Cost-plus pricing is often used when starting out a small business, but can have particular challenges when facing inflationary times. Learn when to use this approach and how to adapt to challenges.