The ABC of FMCG

Jargon is the language of grocery and it takes a long time to get used to all the acronyms and words that don't mean what they usually mean. When you’re just starting out its easy to get lost and overwhelmed especially when it comes to filling out retailer documentation, trying to navigate their websites and work out your GS1 from DSD, DC and SKU.

So below is a starting list of acronyms you just might come across…

For the full download PDF click here >> Top 100 ABC of FMCG in NZ

A is for AWOP, accruals and advertising

B is for BOGOF, Barcodes, banner, baseline and basket

C is for COGS, Channel plans, coop and Category Reviews

D is for DIFOT, DSD, discounts distribution and displays

E is for EDI, EDLP and EBIT

F is for FMCG, FOBL and First in flow

G is for GS1, Gross margin and Grocery

H is for High-low pricing

I is for Indent, incremental sales and insights

J is for JBP

K is for KPI

L is for List price, line extension and loss leader

M is for Merchandising and market share

N is for NSV, Numeric distribution, and Non-promoted price

O is for OOS, OTC, Off invoice and On-pack promotion

P is for Pallets, penetration, POG, POP, POS and Price

Q is for Quality

R is for RRP, rebate, RFID and ROI

S is for SKU, Shelf life, Sell sheet, and shippers

T is for TPR and trade spend

U is for Units, ullage and UPC

V is for Velocity, volume and vendors

W is for Wholesaler, WTD, wing displays, warehouses

X is for Xero

Y is for YTD, YTG

Z is for Z-code

If you’re after the full full guide including explanations then drop me a note at hello@pitchfork.co.nz