Hi, I’m Janine.

I’m here to help ambitious product-based business climb the ladder with the support of someone who has been there, made the mistakes and learnt a LOT after 25 years working in FMCG.

• To teach you the rules of engagement when it comes to working with bigger retailers and wholesalers.

• To help you navigate the seemingly complicated language of FMCG.

• To provide practical templates and tools to get into action quickly.

• To be the curious voice that asks the questions you haven’t even thought of.

A passionate, straight-talking marketer, I’ve spent my working career covering most aisles of the supermarket, as well as working in Foodservice, Petrol and Export channels. My superpowers are making complicated things easy to understand, and understanding how the pieces across retail, sales, marketing and product development all fit together.

After 25 years spent working for market leaders in FMCG including Fonterra, Goodman Fielder, Essity and Mars, and then dealing with the little guys who just didn’t know the rules of the game, I knew it was time to do something about it. Time to teach start-ups and ambitious company’s wanting to crack into bigger retailers all the different things they need to think of.

If you want access to the sales & marketing tools and ways of working to navigate your growth ambitions, then we’ve got them. There’s no golden ticket, but with my help I can give you the edge over everyone else trying to make in FMCG in NZ and beyond.

Give me a call or drop me an email to find out how you can do business, better, today